What are the printing processes for New Year gift boxes?

During the New Year, everyone is doing New Year gift box printing, and creative packaging is more popular. So what are the printing processes for New Year gift boxes? What are the creative packaging expression methods? Today, Xiyangyang Packaging will give friends a detailed introduction.

What are the printing processes for New Year gift boxes?

1. Design, design patterns according to requirements, culture, and product characteristics, etc.

2. Proofing, make samples according to drawings. Gift boxes pay attention to beautiful appearance, so the colors of the plates made are also varied. Usually a style of gift box has not only 4 basic colors but also several special colors, such as gold and silver. These are all special colors. Handmade bamboo basket packaging, pure and original ecology, novel design, sturdy and durable, low-carbon and environmentally friendly, can be widely used in fruit, fungus, poultry eggs, food, pickled products and other agricultural and sideline specialty packaging.

3. Choose cardboard. Generally, gift box cardboard is made of cardboard or long cardboard. For high-end wine packaging and gift packaging paper boxes, cardboard with a thickness of 3mm-6mm is mostly used to manually mount the outer decorative surface and bond it into shape.

4. Printing. Gift boxes are only printed with wrapping paper. The mounting paper is not printed. At most, it is only dyed. Because the gift box is an outer packaging box, the printing process requires very high technology. The most taboo is color difference, ink spots, and bad plates that affect aesthetics.

5. Surface treatment. The wrapping paper of gift packaging boxes usually needs surface treatment. The most common ones are gloss glue, matt glue, UV, gloss oil, and matt oil.

6. Beading. Beading is a more important link in the printing process. If you want to bead accurately, you must make the knife mold accurate. If the bead is not accurate, the bead is biased, and the bead is continuous, these will affect the subsequent processing.

7. Mounting. Usually printed materials are mounted first and then beaded, but gift boxes are beaded first and then mounted. One reason is to avoid smearing the wrapping paper, and the other is that gift boxes pay attention to overall beauty. The paper for gift boxes must be handmade, which can achieve a certain beauty.

Creative packaging expression method

Creative expression in packaging design is to give full play to creativity and intuitive imagination on the basis of understanding the market competition and consumer expectations, and design creative graphic symbols. To achieve creative expression, we have to solve two problems, namely what to express and how to express. To solve these two problems, we must think creatively from the two aspects of expression focus and expression method. The expression focus is the target of attack and the breakthrough point, and the expression method is the tactic and weapon.

Everything must have certain particularity and certain relevance to other things, so if we want to express an object, we will use two basic methods: one is to directly display certain characteristics of the object, and the other is to indirectly express the object with the help of other things related to the object. The former is called direct display or direct narration, and the latter is called indirect or with the help of expression.

Direct display method

Direct expression refers to directly and truthfully displaying the product or theme on the product packaging. It mainly expresses intuitive and specific objective images through painting, photography and other techniques, and its expression focuses on the content itself. Painting is the main form of expression of packaging design. The picture is drawn according to the needs of the overall conception of the packaging to serve the product. Compared with photography, it has the characteristics of freedom of selection, refinement and generalization.

Indirect expression method

Indirect expression method is to convey information through a more implicit method, that is, the packaging picture does not directly express the object itself, but takes the help of other things related to the product to indirectly express the product.

The gift printing market is gradually heating up and creative packaging is highly concerned

Market opportunities brought by gift packaging

Today's personalized printed gifts are diverse in form and variety. In personal life, photos of beautiful scenery and family laughter are made into photo calendars for family members, photos of oneself and friends are printed on mugs and T-shirts for friends, and pictures of daily life taken for parents are printed into a picture album for parents. There are also pillows, pen holders, lighters, key chains, tile accessories printed using printing technology... In business activities, company celebrations, new product press conferences, important meetings and other occasions, commemorative gifts printed with company names and logos are very popular with companies. Some of these gifts are office supplies, while others are irregular flat items such as daily necessities and stationery. There are many types and small quantities, and they are unique in style and characteristics.

Online digital printing is becoming fashionable

An industry insider once introduced that in the past printing gift market, customers had to choose printers to print in large quantities to be cost-effective. If offset printing, gravure printing and other printing methods were used, only flat paper and plastic could be printed, and curved and concave and convex surfaces could not be printed. Since many gifts are irregular in shape and made of a wide variety of materials, such as metal, plastic, textile, wood or glass, special printing equipment is required. Due to the high cost of plate making, printing factories often cannot provide such special gift printing services, and ordinary consumers have very few opportunities to enjoy such services.

Nowadays, with the rapid development of digital printing technology, thermal transfer printing and other technologies, the omission of the plate making process has reduced the cost of short-run printing, and personalized gift printing is gradually entering the daily life of ordinary consumers. Paper product printing represented by personalized desk calendars and photo albums mostly uses digital printing equipment, while the printing of special materials such as porcelain cups uses thermal transfer technology, and they can all be printed from one piece, without being restricted by the printing volume. During the New Year, the printing of New Year gift boxes has become increasingly frequent.

For the different grades of packaging and labels of various gift box products in the market, the previous single printing method cannot achieve the various expected effects of gift box packaging, and the organic combination of offset printing, flexographic printing, gravure printing, screen printing and digital printing can avoid the shortcomings of a single printing method. The unit-type flexographic printing production line can be interchanged with the gravure and screen printing units for combined printing, and can realize online post-printing processing such as glazing, hot stamping, and laminating. This has brought many extended industrial chains to the printing industry and solved more employment problems.

Under fierce market competition, gift box packaging has become a market that can be continuously explored. The potential stock of the gift box packaging market will also develop in a favorable direction, becoming more and more competitive and challenging. The protagonists of the packaging market are those who understand the laws of the market. As long as we are good at observation, familiar with the consumer market, and master the objective laws of the market economy, we can create good economic benefits in the packaging market.

Through the above content, we have learned about the printing process of the New Year gift box. It can be seen that the printing of the New Year gift box requires many steps to complete. For details, you can consult Xiyangyang Packaging.